If you ever wondered what is conversion rate optimization, find your answer here. 

Conversion takes place on your website when a user or prospect takes a specific desired action. For a lead-generation website, a conversion can be a person filling and submitting a form.  Moreover, for an eCommerce website, a purchase can be called a conversion.

Depending on the business model, there can be different types of conversion and there can be different stages for a conversion journey.

Collecting the data to understand the effectiveness of the funnel is the first step.  The second step is modifying, and improving the efforts and activities based on these data points.  This whole process is called conversion rate optimization.

However, the rate of conversion depends on a lot of factors. Most of the businesses ask us what a good conversion rate is. This is a very variable rate depending on the industry and website.

Conversion Rate
Conversion Rate

Furthermore, the process of conversion rate optimization is identifying the baseline and then optimizing the entire funnel to improve the rate. In order to execute a proper conversion rate optimization strategy, you need to have the following:

A Systematic Process For:

1. Collecting data.
2. Analyzing the data collected.
3. Well-defined objectives to improve the conversion.  This should be based on the data to make informed decisions.

Why Do You Need To Improve Your Conversion Rates?

1. Conversions can always be improved.
2. The more it is improved, the less you will spend on acquiring customers.
3.  Attract the right audience by optimizing the messaging on your ads at each touchpoint.
4. It is one of the least expensive methods to increase sales as well as reduce ad spend when compared to other methods.

In summary, the conversion rate optimization is necessary to streamline the conversion process for your business. This helps in leveraging the efforts of advertising and collecting data and take your business to the next level.

Feel free to contact us with any questions.