Managing an online marketing campaign on Google ads platform is a skill that can be developed and improved over with experience.

In this post, we will show you how you can generate more leads and sales through your campaigns to maximize your ROI.

Ok, let’s get into the steps.

1. You need to pick the right keywords that will be an exact match
2. Your ad copy should talk the language of your audience and they should be able to relate to your content.
3. Landing pages should be optimized for the keyword and its indent
4. Improve your quality score by constantly monitoring and optimizing the keywords and ad copy
5. Never get into a bidding war with your Google ads competitors.

Pay per click (PPC) has become the most popular advertising method on the Internet. As advertisers only pay Google when their ad is clicked, this is one of the very few marketing models, where the advertiser can track the return on his investment accurately and almost in real-time.

With search engines such as Google and Bing, advertisers usually bid on keywords or keyword phrases that are relevant to their target market. Besides the right keywords and marketing message, an optimum bid or cost per click (CPC) is one of the most important success factors for a profitable PPC ad campaign.

The common teaching is, as long as you make 1 cent more than the ad cost, you make a profit. A simple calculation is, if you need on average 100 clicks at the cost of $0.20 (total cost $ 20) to sell a product that earns you $25, your profit is $5. Often PPC ads are also used to capture names and email addresses from the clicks to generate leads that you can market to them for years at no additional cost.

The downside of PPC’s popularity for many small companies or less experienced marketers is the immense competition from other marketers. Not only is it difficult to achieve a critical number of clicks (= website visits), but also the bidding prices for some popular keywords have risen far beyond the dollar threshold. This phenomenon drives many Internet marketers away from classic PPC advertising today or causes them to look for innovative and cheaper ways to promote their products or services online.

The most promising and innovative alternative to classic PPC (such as Google AdWords) is PPC advertising especially for the iPhone or other mobile devices through native and push.

As these PPC platforms are still very new, CPC bids for popular keywords can be as low as 3 cents and advertisers still get a high click-through rate. In addition to up to 97% lower CPC, online marketers get access to a quite specific innovation and consumer-oriented target group.